Swoop, a market leader in privacy-safe, award-winning omnichannel healthcare marketing, connects patients, healthcare providers (HCPs), and brands at scale across all channels. Our teams leverage the power of AI-driven technology combined with real-world data (RWD), first- and zero-party data, and engagement data, to empower pharmaceutical marketers to make faster, more precise decisions that improve patient outcomes.

At Swoop, our mission is to create a future where technology seamlessly connects patients and HCPs in a privacy-safe way, improving the patient journey and driving better health outcomes. Since achieving independence in 2024, Swoop has experienced significant growth and demonstrated an unwavering commitment to innovation, talent development, and enhancing the patient experience. Our acquisition of MyHealthTeam in January 2025 brought vibrant social communities into our omnichannel suite, further bridging the gap between healthcare brands and patients for more impactful and targeted engagement.

We believe our people are our greatest asset. Swoop fosters a culture of innovation and continuous learning, providing employees with rich opportunities for professional growth. This commitment to our team earned us the "Best Places to Work" recognition from Business Intelligence Group in 2025, based on a survey of over 100 employees. We are driven by a patient-first philosophy and are passionate about leveraging technology to create a healthier future.

If you're a driven professional seeking to make a real difference in healthcare marketing at a fast-growing, innovative company, join Swoop and help us revolutionize how brands connect with patients and HCPs.

About the role

MyHealthTeam is looking for a motivated Data Analyst to join our Analytics team. Reporting to the Senior Manager of Analytics, you’ll partner with Product, Account Management, and other internal teams to surface insights, evaluate experiments, and inform strategic decision-making. Your work will directly shape product improvements, member engagement, and the overall impact we deliver to our growing community.

What you'll do

• Develop dashboards, recurring reports, and metrics to track website and product performance
• Partner with Product Managers to evaluate A/B tests using VWO and our homegrown experimentation framework
• Define, maintain, and document KPIs to ensure consistency across teams
• Conduct deep-dive analyses to understand user behavior and identify opportunities for optimization
• Support the Account Management team with data requests and client-facing insights
• Serve as a backup resource for analytics implementation and data quality validation (GTM/GA4 event tagging, troubleshooting, issue resolution)

Qualifications

• 2+ years of experience in an analyst role, ideally within web or product analytics
• Proficiency with SQL for data extraction and transformation
• Experience with GA4 (or similar analytics platforms)
• Experience with Google Tag Manager (or another tag management system)
• (Preferred, not required) Familiarity with clickstream, event-level, or behavioral data sets
• Foundational understanding of statistical concepts (e.g., distributions, confidence, variance)
• Strong intellectual curiosity and a proactive approach; able to go beyond the initial question to uncover meaningful insights
• Excellent attention to detail, especially regarding data accuracy and implementation
• Experience with BI / visualization tools such as Looker Studio, Tableau, or similar
• Ability to translate complex analytical concepts into clear, actionable recommendations for non-technical stakeholders
• Strong written and verbal communication skills
• Ability to design and evaluate experiments, including considerations for sample size, measurement, and variable dependencies