What’s in it for you?

Fictiv is looking for a strategy and results-focused Chief Marketing Officer (CMO) who has experience in various go-to-market motions and is a great leader and coach; a change agent who wants to work with an exciting venture-backed start-up that is unlocking the potential of cutting-edge manufacturers of all sizes by delivering a Fortune-500 global supply chain and simplifying sourcing of custom mechanicals from prototype all the way to production and beyond.

Impact In This Role

The right candidate will be well versed in high-growth B2B marketing strategies, including growth marketing to support low-touch customer acquisition and “look-alike” industry marketing, lifecycle marketing strategies to support customer activation and deeper penetration of high-value ICPs, and account-based marketing to support our high-touch relationship sellers in achieving healthy customer lifetime value targets.

Additionally, our CMO will manage the Product Marketing team, operate the launch cadence at Fictiv in close collaboration with our Chief Product Officer, develop our positioning and messaging, and look to refine our durable right to win. Finally, the CMO will manage all aspects of our branding and creative strategy, digital presence and related communities, content and marketing communications, and PR and Brand Awareness strategies, from managing our press agency to social media pages to events and tradeshows.

As a member of our Executive Leadership Team, the CMO will report to the CEO. Through his vision and the overall business strategy defined in our operating manual, the CMO will be responsible for helping grow the company brand through thought leadership activities, public relations, social media, etc., as well as developing an integrated marketing strategy with the CRO to drive and hit growth targets.

What You’ll Be Doing

• Be the driver on all marketing and branding topics between all functions
• Increase brand awareness by benchmarking our current position and driving a plan to grow our brand
• Coach and drive our growth marketing team to ensure we are pushing our messaging through the right marketing channels to acquire and activate prospects and customers, i.e. channels such as our website, SEO, SEM, EMAIL, etc.
• Research our offerings and target markets and personas, as well as the entire customer journey, to make better decisions on competitive marketing strategies and tactics overall
• Manage and control the marketing budget for all inbound and outbound marketing programs and people
• Ensure execution of digital as well as face-to-face marketing campaigns and shows
• Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads
• Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions
• Produce high-quality content for campaign and sales enablement purposes such as market surveys, Webinars, whitepapers, Case Studies, Blogs, Videos, etc.
• Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators), and adjust strategy & activities to achieve them
• Provide ongoing reporting, develop actionable insights, test and learn approaches to new initiatives

Desired Traits

• You have held executive leadership roles at a 100m+ company at the VP level and have helped those companies grow and scale to the $500M or billion dollar level
• You are a visionary with a driven personality. You are highly analytical and strategic but also creative and hands-on
• You have a proven track record, experience, and success metrics across all disciplines of marketing (product, branding, strategy, social media, communications, business development)
• You have a strong understanding of inbound and outbound marketing for the enterprise, as well as “land and expand” B2B sales
• You have experience in both transactional and enterprise go-to-market models
• You have demonstrable experience positioning a company in a competitive market and winning market share
• You possess an ROI-driven approach to marketing and strong attention to detail - you know your CAC, LTV, and ROI numbers and know how and when to invest or pull back according to those metrics
• You have an experimental approach and have a bias towards decision making and action
• You are a clear, effective communicator and have experience scaling companies beyond $100M
• You are a collaborative, transparent, and hands-on environment
• You have a good eye for design and creative assets
• You have a selfless approach, a low ego, and a high intellectual curiosity
• You are willing to admit loss and/or errors and learn and grow from them

Physical Demands

While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Perks and Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
• Annual Education stipend
• Parental leave programs
• Paid volunteer days
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need
• And much, much more!

Salary Range:
Base - $225,000 to $315,000 per year (depending upon experience)
Variable - $115,000 to $210,000 per year

Fictiv is continuing to expand our remote US workforce. Recent hires include professionals located in:

Arizona (AZ), California (CA), District of Columbia, (DC), Delaware (DE), Florida (FL), Georgia (GA), Hawaii (HI), Iowa (IA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Michigan (MI), Minnesota (MN), Missouri (MO), North Carolina (NC), New Hampshire (NH), New Jersey (NJ), Nevada (NV), Ohio (OH), Oregon (OR), South Carolina (SC), Texas (TX), Tennessee (TN), Utah (UT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY)

Interested in learning more? We look forward to hearing from you soon.